mitch wells
ART DIRECTOR

I love great design

And my passion has only grown over my career

Prior to the rise of the internet, I worked in print, designing books and periodicals including Colin Powel's Autobiography and VideoGames Magazine.

Then, as "Silicon Alley" formed, I became the founding Art Director at Buoyant. There I designed and built the very first websites for AIG, Ernst & Company and The Home Shopping Network.

Following my stint at Buoyant, I was hired as the founding Art Director at i-traffic: the internet's first advertising agency. At i-traffic, I helped assemble a team of 15 creatives which produced cutting-edge creative for brands like Disney, DiscoverCard and The Discovery Channel.

Next, I was hired as an Associate Creative Director at Lowe Lintas Interactive. At Lowe I was responsible for all online advertising of the world's largest computer brand, Dell Computers. My other clients included Sprite, Amstel Lite, GMC and Saab. By the end of my Lowe tenure, I had been promoted to Vice President and Interactive Creative Group Head.

After Lowe closed their internet division, I pursued a freelance Interactive Art Director career. In that role, I worked at agencies including Ogilvy, Digitas, MRY, JWT, Publicis, FCB Health and BBDO. My clients included American Express, Aflac, Coke, Cheer, Cingular, Dannon, DHL, Garnier, Harry & David, HBO, Kodak, Kraft, LG, McKinsey & Company, Microsoft, MIT Sloan, Merck, Pfizer, Planters, Samsung, SAP, Six Flags, Sony, TGI Fridays, Time Warner, W Hotels, Wendy's, and Wyeth.

Most recently, I spent three years as Director, Digital Creative at UBS Wealth Management Americas, where I was responsible for the creation and maintenance of all online marketing communications. UBS also tasked me with being the in-house internet thought-leader, providing guidance to a 20 person team of designers and copywriters.

My work at UBS garnered two gold triangles at the FCS Awards. Previously, I won the Most Visionary website for icouldbe.org, and also the 2002 MSN Creative Award for Rich Media. In addition to Art Direction, I am an accomplished web coder, capable of creating rich interactive experiences in HTML5. I am also proficient in several video and 3D applications including After Effects and Maya.

Thank you for checking out my portfolio. I sincerely appreciate your time!

Best, Mitch

FCB Health

Websites, Interactive Advertising, Conference and Internal Promotional Print Pieces

My role:
Freelance Art Director

The story:
From January through July, 2016, I worked on a variety of projects for FCB Health. This included extensive work on two STIOLTO websites, printed pieces for a pharmaceutical called LUCENTIS, and work on their pro-bono twitter campaign, Blood Equality.

UBS

UX, Websites, Interactive Advertising

My role:
Director, Digital Creative

The story:
The Wealth Management Americas division of UBS hired me as a consultant to design and build a website that showcased their capabilities for prospective clients. The website was so well received that I was offered the position of Director, Online Creative. In that role, I was tasked with managing regular updates to the Wealth Management America website. I was also tasked with the creation of internal and external microsites for various UBS divisions and events, including wireframing the content, designing the pages, and managing the code development. UBS also looked to me as a thought-leader in the UX space, mentoring team members on best practices and the evolving online landscape.

websynths.com

Mobile-first, responsive, HTML5 synthesizer

My role:
Concept, UX, Design, Code

The objective:
Create the world's first microtonal HTML5 synthesizer, which works on current phones, tablets, and PCs, regardless of their operating system. Make it responsive, so that it takes advantage of any user's display size. Make it as intuitive as a synthesizer with a professional parameter set can be. Give it a unique micro-tonal interface. Make it fun and give it away for free to all the musicians in the world.

websynths.com

Ogilvy

Pfizer, Six Flags, Kodak, Merck, Time Warner, DHL, SAP, Wyeth

My role:
Interactive Art Director

The story:
In March, 2007, Ogilvy hired me to help pitch Six Flags. Ogilvy was awarded the account, and I was tapped to be a Six Flags' Art Director. In that role I helped create the overall site design, and was instrumental in revamping, enhancing and optimizing sixflags.com's online video content. I also concepted and designed the Fun Planner, a website app where park goers can plan their day, and then download a personalized PDF to take with them to the park.

I stayed at Ogilvy through the end of 2008. Other clients included Aflac, Allstate, Atlantis, DHL, Kodak, Merck, SAP, Time Warner, and Wyeth. In 2011, Ogilvy Healthworld hired me to help put together a pitch for OraQuick and also Art Direct some websites for Pfizer.

Digitas

Kraft, Mr Peanut, TGI Fridays, Delta, American Express

My role:
Interactive Art Director

The story:
Digitas contracted me from October 2009 to April 2010, to Art Direct a variety of interactive projects.

I was the lead creative for KraftRecipes.com, KraftCanada.com and ComidaKraft.com. This included microsites, like Kraft's Shredded Cheese page. I was also charged with making traffic drivers for KraftRecipes.com and Kraft's Facebook Page. Our target was to grow the facebook fans from 5,000 to 20,000, but we ended up with over 80,000 fans.

I was also responsible for launching a Mr Peanuts Facebook presence. This was also wildly successful, and we quickly crossed the 50,000 fan mark. While at Digitas, I also had the opportunity to work on the TGI Fridays, Delta's American Express Card, and American Express Open accounts.

The Young Turks

30 Second TV Spot

My role:
Concept, Art Direction, Animation, Sound Design

The objective:
Create a TV commercial announcing that The Young Turks are coming to Current TV in 2012. The Young Turks are a news show, with a progressive politics perspective.

BASIC

Identity, Website, Flyers, 60 Second Spot

My role:
Creative Director

The story:
BASIC is the premier nightlife event promotion group in New York City. Every week, Basic brings international DJ talent to New York City's greatest clubs, including Marquee, Cielo, and Sullivan Room. First, I created their identity, then I built a CMS with which they could easily add events, DJ Mixes, and party photos, combined with a simple way for them to turn their website into HTML email blasts. Most recently, I created the logo for a their new party brand, Good Times.

Dannon Light & Fit

Facebook page

My role:
Interactive Art Director

The story:
At imc2 I helped concept and design Light & Fit's Facebook platform that celebrates the weight-loss journey. They won 200,000+ fans with it.

Birches Group & NGO Local Pay

Corporate Identity

My role:
Identity creator

The story:
Birches Group is a multi-national human resource information company. In 2004 I was hired to design their logo. The goal was to project the brand-voice of a quaint New England bank. Incorporating birch trees was a mandatory inclusion, which I addressed by drawing the trees out of cursive B's.

The client was thrilled with the work and hired me again in 2007 to design a brochure and a website. They then brought me back to create an identity for their spin-off, NGO Local Pay.


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